I use it every morning. This cleanser does a very nice job at cleaning the skin without leaving it feeling stripped of its natural oils. It has a faint citrus/acidic scent and slightly foams up.
This is the best cleanser ever - this is my third tube but they last for ages (3-4 months for me). It's gentle, has a mild scent and your skin feels clean but not tight afterwards. I've travelled without it once recently and the foam cleanser I used dried my skin out and made it feel tight so I'll have to travel with this next time.
Great cleanser for sensitive skin, smell took me a while to get used to. Didn't dry my skin afterwards, so great for everyday use.